Indian Terrain Fashions Ltd. is one of India’s fastest growing branded apparel companies that cater to the needs of the cosmopolitan, mature and upwardly-mobile man. It was founded by Mr. VenkyRajagopal with the aim of providing men in India with premium smart-casual clothing. Indian Terrain was launched in 2000 and it de-merged from Celebrity Fashions Limited, the parent company, in 2010. The company has a product line that ranges from shirts, t-shirts, sweaters and jackets to trousers, shorts and denims.
The company introduced the brand “Indian Terrain BOY” in September 2015 in order to meet the increasing demand for smart-casual clothing for boys aged between 4-16 years. The collection consists of a variety of apparel including shirts, t-shirts, trousers, shorts, winter-wear and denims for boys designed in interesting prints and patterns.
Indian Terrain today retails across the country through its 1000+ Multi Brand Outlets (MBOs), 400+ doors of Large Format Stores (such as Lifestyle, Shoppers Stop, and Central), 150+ Exclusive Brand Outlets (EBOs), and key e-commerce platforms. With a consumer revenue of over ₹900 Crore, the brand is ever-growing and gaining acclaim and popularity with each year.